Posts Tagged ‘Strategic’

Chip + Mobile + PRISM = SUCCESS

May 12, 2016

The Prism Design team was just awarded a Silver Communicator Award and two Platinum Hermes Creative Awards for the CITGO “Chip & Mobile™ Quick Start Guide” and “Getting to Yes’ incentives supplement.

We share these honors with our brilliant wordsmith Elizabeth Fordham at Quill & Ink.

AGY-1090 CITGO POST CHIPMOBILEBig changes were on the horizon in Point of Sales (POS), and our client needed to inform their retailers about upgrading their POS technology. The message and materials needed to be easy for the retailers to understand: what’s changing, how, when and where to make the proper upgrades to benefit their business. Two pieces were created, “Chip & Mobile™ Quick Start Guide” and “Getting to Yes’ incentives supplement. The quick start guide provided the retailers all they needed to know to make informed decisions concerning their POS technology. The incentives supplement was a snapshot of key dates and incentive offers to assist the marketers.AGY-1090 CITGO POST CHIPMOBILE_GUIDES2

 

 

Connect. Impact. Shine. Celebrate!

May 4, 2016

GPB-1030 BLOG CVRS3It’s been a storybook few years for both PRISM Design and our client the Gamma Phi Beta Foundation. PRISM is honored to share that the Gamma Phi Beta Foundation “We’re One: Joined by the Heart” annual report won first place at the FCA 2015 annual conference. The Foundation exists to raise funds to support the educational and leadership needs of collegians and alumnae; and to support the philanthropic focus of the Gamma Phi Beta Sorority. Through a combination of bold information graphics, colorful member photography and transparent reporting, the annual report is evidence of the confident direction and continued development of women.

Let’s celebrate!
PRISM is proud to be a strategic partner with the Gamma Phi Beta Foundation helping to ensure the ongoing success for generations to come.

Thinking tool. Visual Thesaurus.

March 9, 2011

 

The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?

For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.


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