Posts Tagged ‘Employee Engagement’

Chip + Mobile + PRISM = SUCCESS

May 12, 2016

The Prism Design team was just awarded a Silver Communicator Award and two Platinum Hermes Creative Awards for the CITGO “Chip & Mobile™ Quick Start Guide” and “Getting to Yes’ incentives supplement.

We share these honors with our brilliant wordsmith Elizabeth Fordham at Quill & Ink.

AGY-1090 CITGO POST CHIPMOBILEBig changes were on the horizon in Point of Sales (POS), and our client needed to inform their retailers about upgrading their POS technology. The message and materials needed to be easy for the retailers to understand: what’s changing, how, when and where to make the proper upgrades to benefit their business. Two pieces were created, “Chip & Mobile™ Quick Start Guide” and “Getting to Yes’ incentives supplement. The quick start guide provided the retailers all they needed to know to make informed decisions concerning their POS technology. The incentives supplement was a snapshot of key dates and incentive offers to assist the marketers.AGY-1090 CITGO POST CHIPMOBILE_GUIDES2

 

 

PacoTech 25 Years

May 4, 2016

 

Pacotech

When PacoTech turned 25 this year, they wanted to celebrate their anniversary and share their achievements with their customers. They approached Prism to design a 25-year graphic to add to their current brand materials. However, with 25 years under their belt, Prism suggested that it was a crucial time for PacoTech to look to the future, build on their successes, and consider a brand refresh.

PacoTech is an information management consulting group that helps Fortune 500 companies in organizing their information resources. PacoTech looks at business records from a global perspective to help companies in controlling the creation, maintenance, retention, and disposal of their records.

To visualize PacoTech’s modern mission, Prism integrated both type and symbol in creating their logo. We designed the “o” symbol to represent how the company organizes their clients’ resources on a global scale.

The new logo then inspired our design of the complementing 25-year anniversary graphic. Born out of the global “o” and the criss-crossing linear elements was the triangular shape that is their unique 25-year anniversary graphic.

Where creativity, expression and intellect collide.

March 18, 2015

What’s a designer to do for inspiration? Take the family to see a Cirque du soleil production, Amaluna! There’s so much to take in like set design, costumes, music, lighting, story line, and of course the talented performers; it’s a creative cornucopia.

Amaluna was not my first Cirque show, however every time I attend, I find myself asking the same questions. What does it take to deliver a Cirque production? Who orchestrates the creative direction? How do the performers perform at such a high level day in and day out? So many moving parts, yet the presentation is seamless, in sync, to us. It’s obvious that not only is a Cirque production visually stunning, it’s beautifully thought-out.

Ironically, we often receive a similar response when we work on client projects. We develop creative directions while looking at each project from a broad perspective. We perform through our execution and production of the ideas, delivering a product that is in sync with the client’s needs and expectations. And yes, we do this day in and day out. Actually, it’s not surprising to see some similarities between a Cirque du soleil production and our process as designers. Our client’s work is beautifully thought-out too.

Walking towards better wellness

July 24, 2013

MillionStepChallenge

When it comes to employee health care, communication is key. For National Employee Wellness Month this past June, thousands of employers and employees from around the nation were asked their opinion on workplace wellness. Results showed that while employees value wellness programs, only 51% of employees feel that they know how to participate in healthy lifestyle programs offered by their employers.

Companies like BP want to make sure that there is no miscommunication on how to improve employee fitness. In April 2013, BP introduced the BP Million Step Challenge, a wellness initiative that encourages BP employees and their families to walk one million steps by Dec. 15, 2013. Those who join the challenge receive a wireless activity tracker called a Fitbit, which tracks the steps the user takes as well as how many calories they have burned and the distance they have walked.

With the Million Step Challenge, BP is helping employees to make physical activity part of their everyday routine as well as encouraging them to participate in a healthy lifestyle as a community. Prism conveyed this sense of collective involvement in our design for the BP Million Step Challenge campaign.

The campaign design features a graphic pattern of walking people in BP colors. While the different colors represent the diversity and individuality of BP employees, the amount of graphic people in the design show BP’s collective participation in the Challenge.

With participation as simple as taking a walk, it’s easy for BP employees to get involved in the Million Step Challenge. Registration ends Aug. 31, 2013.


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