Posts Tagged ‘Concept’

Employee benefits video: An essential way to communicate your story

April 1, 2015

Using storyboards creates a strong foundation for any design. Whether the final product is a video, motion graphics, a print campaign, or a client presentation; they help define the focus of your story. It’s a great way for our designers to brainstorm concepts, fine tune the direction, and present the key message. We created this sequence for an Employee Annual Enrollment video. It highlights: You have a choice – Your Medical Options, Financial Future, and your overall Wellness. See more of this storyboard here on our website.

Employee Benefits Video Storyboard Concept

Storyboarding a concept challenges us to look at information globally and communicate the message in a cohesive, visually compelling fashion. We’re able to finesse the concept, organize each slide and determine how the elements can be combined together to create a better story.

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Communicating Wellness – can be ugly

February 23, 2011

 

This BP wellness calendar was designed and written to speak about real health issues – not pretty them up. It features daily issues like putting off exercise, stress at work or not taking care of your body. The “get around to it” theme is easy for folks to relate to everyday. The chat bubbles say things we “think” or “would say” – with a little fun thrown in.

Even designing a wellness calendar takes many helping hands (or beans) to make the concept succeed. Let me first thank the “voice” Richard L. Baron, Signalwriter, and Janelle Ewing, who is Manager of Benefits Communication at BP America; and seconded by Bonnie Hargett, BP Benefits Communication Consultant. Kudos to Prism’s Design Director, Terry Teutsch, for creating a fun and inspiring calendar.

We set out to design a calendar that we had never seen before; that was not generic sounding or “just pretty” in look. We accomplished this and more… Award of Excellence at Houston’s IABC 2010 Bronze Quill Awards.


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