Posts Tagged ‘Campaign’

Annual report infographic makes an impact

January 3, 2014

For the Gamma Phi Beta Foundation’s annual report, the leadership was looking for something different as well as a design that could be updated for several years of reporting. For this 2011-2012 fiscal year, Prism sifted through the foundation’s key information and visualized it into a three-page infographic spread that featured the sorority’s tagline of ‘Connect. Impact. Shine.’ to define the storyline.


This non-profit story is written to capture successful results into three major areas:

  • Giving: a highlight of how much money was awarded in philanthrophy grants, in leadership grants, and how many applicants received financial aid
  • Actions: a celebration of the major donor contributions to the foundation
  • Members: key facts about Gamma Phi Beta’s growing sisterhood and the number of active collegiate chapters as well as alumnae chapters

The infographic communicates highlights of the past fiscal year in a crisp, engaging way that makes a powerful impact.



Walking towards better wellness

July 24, 2013


When it comes to employee health care, communication is key. For National Employee Wellness Month this past June, thousands of employers and employees from around the nation were asked their opinion on workplace wellness. Results showed that while employees value wellness programs, only 51% of employees feel that they know how to participate in healthy lifestyle programs offered by their employers.

Companies like BP want to make sure that there is no miscommunication on how to improve employee fitness. In April 2013, BP introduced the BP Million Step Challenge, a wellness initiative that encourages BP employees and their families to walk one million steps by Dec. 15, 2013. Those who join the challenge receive a wireless activity tracker called a Fitbit, which tracks the steps the user takes as well as how many calories they have burned and the distance they have walked.

With the Million Step Challenge, BP is helping employees to make physical activity part of their everyday routine as well as encouraging them to participate in a healthy lifestyle as a community. Prism conveyed this sense of collective involvement in our design for the BP Million Step Challenge campaign.

The campaign design features a graphic pattern of walking people in BP colors. While the different colors represent the diversity and individuality of BP employees, the amount of graphic people in the design show BP’s collective participation in the Challenge.

With participation as simple as taking a walk, it’s easy for BP employees to get involved in the Million Step Challenge. Registration ends Aug. 31, 2013.

Challenging Mind, Body, and Design

July 9, 2013

BP is continuing to inspire their employees to lead a healthier lifestyle through their Wellness Program, which aims to help employees maintain their health as well as improve their healthcare. As motivation, a 13-month calendar was mailed out to all employee homes with suggestions of how to boost their health in 2013. This year, the theme was “challenge yourself” to improve overall fitness.

In the past, Prism has worked on such themes as “Get around to it” and “I can“. As we moved into our third year of working on the calendar, we really asked ourselves what we could do differently this time. As BP challenged its employees to keep improving their wellness, we in turn challenged ourselves to step up our design with the 2013 calendar.

With communicating better wellness in mind, we decided to make the calendar more poster-like by elongating the page and adding a lot of visual variety to each month’s graphic. We wanted each page to really speak to employees by being educational while still presenting a unique look for each month. Just as BP employees’ hard work paid off with improved health, our hard work paid off with the Gold Communicator Award.

This challenge could not have been met without the team of Terry Teutsch and Susan Reeves plus our word guru Elizabeth Fordham and our awesome clients at BP.

BPWellnessCalendar2013_450pixClick image for larger size.

Participate in life

August 12, 2011

This year’s Annual Enrollment Campaign for BP is all about participation, involvement and tools to better understand your health. We all know when it comes to one’s health and wellness, it’s very personal. Whether it be asthma, diabetes or heart disease, with the help of BP’s Condition Management Program, you can manage your condition effectively. We use a group of photos and illustrative ‘avatars’ that visually remind employees that no matter the condition, you can and should participate in life!

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