Posts Tagged ‘Annual Enrollment’

Employee benefits video: An essential way to communicate your story

April 1, 2015

Using storyboards creates a strong foundation for any design. Whether the final product is a video, motion graphics, a print campaign, or a client presentation; they help define the focus of your story. It’s a great way for our designers to brainstorm concepts, fine tune the direction, and present the key message. We created this sequence for an Employee Annual Enrollment video. It highlights: You have a choice – Your Medical Options, Financial Future, and your overall Wellness. See more of this storyboard here on our website.

Employee Benefits Video Storyboard Concept

Storyboarding a concept challenges us to look at information globally and communicate the message in a cohesive, visually compelling fashion. We’re able to finesse the concept, organize each slide and determine how the elements can be combined together to create a better story.


Sometimes it’s the Little Things.

July 15, 2009



Real-life conversation: After breakfast, a Baker Hughes truck driver stopped by his dispatch office for his next driving assignments. To make sure he was available for the scheduled dates, he took out his pocket calendar. The dispatcher helping him out spotted it immediately.

“Where did you get that cool calendar? Can I get one?”

Driver: “It was in my Annual Enrollment packet.”

Real-life lesson: Employee communication tools can be like breakfast basics – simple and fulfilling. The handy Baker Hughes “my year” calendar features “my paydays,” “my company holidays” and “my benefits directory.” It lists over 30 contact points to help employees locate things info about medical, thrift, pension, FSAs and more. It’s part of every employee’s enrollment package every year.

With plenty of room for jotting personal notes – or driving assignments – we think of this as “design at work.”

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