Archive for the ‘Personal Faves’ Category

Let yourself rest

April 15, 2015

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We all get to a point in our crazy busy lives when our senses start to become a little faint. As we’re surrounded nonstop by digital stimulation, we become numb to the outside world and to the inspiration that’s just at the tip of our sight, smell, touch, hearing and taste.

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On a trip to Bora Bora and Moorea last year, my husband and I took the opportunity to let go of our digital lives and immerse ourselves in the silence of the wind, the colors of the sea and the warmth of the rays. It was the perfect place to rest, recharge and re-energize.

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As designers, we’re constantly connected to our computers. Looking at websites, blogs, and Instagram are nice places to find inspiration, but it’s also important to soak up the artistry that is the world around us. When you stop and take the time to see, touch, taste, hear and smell what’s right in front of you, the inspiration is endless.

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Employee benefits video: An essential way to communicate your story

April 1, 2015

Using storyboards creates a strong foundation for any design. Whether the final product is a video, motion graphics, a print campaign, or a client presentation; they help define the focus of your story. It’s a great way for our designers to brainstorm concepts, fine tune the direction, and present the key message. We created this sequence for an Employee Annual Enrollment video. It highlights: You have a choice – Your Medical Options, Financial Future, and your overall Wellness. See more of this storyboard here on our website.

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Storyboarding a concept challenges us to look at information globally and communicate the message in a cohesive, visually compelling fashion. We’re able to finesse the concept, organize each slide and determine how the elements can be combined together to create a better story.

Where creativity, expression and intellect collide.

March 18, 2015

What’s a designer to do for inspiration? Take the family to see a Cirque du soleil production, Amaluna! There’s so much to take in like set design, costumes, music, lighting, story line, and of course the talented performers; it’s a creative cornucopia.

Amaluna was not my first Cirque show, however every time I attend, I find myself asking the same questions. What does it take to deliver a Cirque production? Who orchestrates the creative direction? How do the performers perform at such a high level day in and day out? So many moving parts, yet the presentation is seamless, in sync, to us. It’s obvious that not only is a Cirque production visually stunning, it’s beautifully thought-out.

Ironically, we often receive a similar response when we work on client projects. We develop creative directions while looking at each project from a broad perspective. We perform through our execution and production of the ideas, delivering a product that is in sync with the client’s needs and expectations. And yes, we do this day in and day out. Actually, it’s not surprising to see some similarities between a Cirque du soleil production and our process as designers. Our client’s work is beautifully thought-out too.

A Visual Treat.

February 24, 2015

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On a recent trip to Italy this storefront design grabbed me immediately. The rich character, warmth and quirkiness – pulled at me to go inside.

The shop owner of this meat, cheese and wine store in Siena, Italy was proud of his offerings; and rightfully so. His attention to detail was everywhere on the inside. Pizzicheria De Miccolino has no menu, the concept here is to use your senses. Look, smell, taste, chat and enjoy the atmosphere. Of course we purchased several picnics worth of savory goodies and left with a very unique experience too.


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