Archive for the ‘Illustration’ Category

Road map to the changes

July 16, 2013

When it came time to introduce Baker Hughes employees to the new and enhanced WellWorks program, Prism wanted to present a fun, interactive piece for employees to follow. With the program in transition, we decided to guide employees through the steps they needed to take by means of a road map.

Here’s the road map to the changes. Click the image below to see where the road takes you.

BHIWellnessRoadmap

The road map’s bright colors and clean look made for an easy, fun way to put important WellWorks information into the piece.

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Challenging Mind, Body, and Design

July 9, 2013

BP is continuing to inspire their employees to lead a healthier lifestyle through their Wellness Program, which aims to help employees maintain their health as well as improve their healthcare. As motivation, a 13-month calendar was mailed out to all employee homes with suggestions of how to boost their health in 2013. This year, the theme was “challenge yourself” to improve overall fitness.

In the past, Prism has worked on such themes as “Get around to it” and “I can“. As we moved into our third year of working on the calendar, we really asked ourselves what we could do differently this time. As BP challenged its employees to keep improving their wellness, we in turn challenged ourselves to step up our design with the 2013 calendar.

With communicating better wellness in mind, we decided to make the calendar more poster-like by elongating the page and adding a lot of visual variety to each month’s graphic. We wanted each page to really speak to employees by being educational while still presenting a unique look for each month. Just as BP employees’ hard work paid off with improved health, our hard work paid off with the Gold Communicator Award.

This challenge could not have been met without the team of Terry Teutsch and Susan Reeves plus our word guru Elizabeth Fordham and our awesome clients at BP.

BPWellnessCalendar2013_450pixClick image for larger size.

It’s red, white, and blue

July 2, 2013

When Champion Energy needed shirts to give to their customers and employees at their 4th of July celebration, Prism was asked to create the design.

The goal with the graphic was to use patriotic colors to make sure that the design was recognizable as the American flag. With this in mind, Prism came up with red and white stripes flowing out of red and blue typography that stated the occasion.

JULY4_zoom

The result? A fun, refreshing twist on the signature stars and stripes.

Peachtree logo development

May 22, 2013

What designer does not yearn for an opportunity to design a logo? When Prism was tasked to create an identity for a new apartment community in Atlanta Georgia, called Peachtree Dunwoody Place, I began brainstorming ways to graphically connect the apartments with a “peach tree”. I know, peach trees have been done over and over. However, I was determined to “contemporize” and “modernize” the logo to reflect the upscale, hip living available in the community. In addition to the “peach tree” variations, I also wanted to execute designs that were inspired by the modern design of the property.

The target market for this community is male and females between the ages of 25-35. Hey! that’s me, and the majority of my friends! (Now, my non-paid, officially unofficial, focus group.) Interesting enough, the females preferred the “tree” designs while the males preferred the abstract “modern” executions. Because of the positive feedback on all of the designs, Prism decided to present both directions to the client.

These are the five logos that Prism presented in digital form. After a few minor tweaks, the client selected the design shown first. On this one, I incorporated a faux bois pattern in the body of the trunk and designed organic orange circles to “suggest” peaches. The colors and font treatment are fun, young and hip. My friendly test group thought so too. Peachy.


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