Archive for the ‘Employee Communications’ Category

Walking towards better wellness

July 24, 2013

MillionStepChallenge

When it comes to employee health care, communication is key. For National Employee Wellness Month this past June, thousands of employers and employees from around the nation were asked their opinion on workplace wellness. Results showed that while employees value wellness programs, only 51% of employees feel that they know how to participate in healthy lifestyle programs offered by their employers.

Companies like BP want to make sure that there is no miscommunication on how to improve employee fitness. In April 2013, BP introduced the BP Million Step Challenge, a wellness initiative that encourages BP employees and their families to walk one million steps by Dec. 15, 2013. Those who join the challenge receive a wireless activity tracker called a Fitbit, which tracks the steps the user takes as well as how many calories they have burned and the distance they have walked.

With the Million Step Challenge, BP is helping employees to make physical activity part of their everyday routine as well as encouraging them to participate in a healthy lifestyle as a community. Prism conveyed this sense of collective involvement in our design for the BP Million Step Challenge campaign.

The campaign design features a graphic pattern of walking people in BP colors. While the different colors represent the diversity and individuality of BP employees, the amount of graphic people in the design show BP’s collective participation in the Challenge.

With participation as simple as taking a walk, it’s easy for BP employees to get involved in the Million Step Challenge. Registration ends Aug. 31, 2013.

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Road map to the changes

July 16, 2013

When it came time to introduce Baker Hughes employees to the new and enhanced WellWorks program, Prism wanted to present a fun, interactive piece for employees to follow. With the program in transition, we decided to guide employees through the steps they needed to take by means of a road map.

Here’s the road map to the changes. Click the image below to see where the road takes you.

BHIWellnessRoadmap

The road map’s bright colors and clean look made for an easy, fun way to put important WellWorks information into the piece.

Challenging Mind, Body, and Design

July 9, 2013

BP is continuing to inspire their employees to lead a healthier lifestyle through their Wellness Program, which aims to help employees maintain their health as well as improve their healthcare. As motivation, a 13-month calendar was mailed out to all employee homes with suggestions of how to boost their health in 2013. This year, the theme was “challenge yourself” to improve overall fitness.

In the past, Prism has worked on such themes as “Get around to it” and “I can“. As we moved into our third year of working on the calendar, we really asked ourselves what we could do differently this time. As BP challenged its employees to keep improving their wellness, we in turn challenged ourselves to step up our design with the 2013 calendar.

With communicating better wellness in mind, we decided to make the calendar more poster-like by elongating the page and adding a lot of visual variety to each month’s graphic. We wanted each page to really speak to employees by being educational while still presenting a unique look for each month. Just as BP employees’ hard work paid off with improved health, our hard work paid off with the Gold Communicator Award.

This challenge could not have been met without the team of Terry Teutsch and Susan Reeves plus our word guru Elizabeth Fordham and our awesome clients at BP.

BPWellnessCalendar2013_450pixClick image for larger size.

BP + PRISM success story in numbers.

August 12, 2011

What does a successful wellness communications program look like? We’ll visualize the growth of BP’s program here:

And here are some huge employee “participation” results:

During early 2010:
More than 25,000 BP America employees and retirees completed a Health Questionnaire. That’s a whopping piece of a health pie – more than 80% of eligible employees.

More than 10,000 made a Health Advisor call.

More than 21,000 enrolled in a new health option medical plan known as HealthPlus, where they must earn wellness points to remain in the plan.

By the end of 2010:
More than 92% of the HealthPlus participants earned 1000 wellness points. This is a new benchmark for the industry; outside consultants expected only around 60% would complete the 1000 point requirement in the first year.

Early 2011:
90% of employees and spouses/domestic partners completed a Health Questionnaire and are enrolled in the HealthPlus medical option for 2011/2012 plan year.

BP is developing a culture of health. They have adopted programs that encourage everyone to become healthy. Can you influence behavioral changes in your employees? Going by the numbers, we’re heading for success.

Now, see more visual evidence up close:


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