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Communicating Wellness – can be ugly

February 23, 2011

 

This BP wellness calendar was designed and written to speak about real health issues – not pretty them up. It features daily issues like putting off exercise, stress at work or not taking care of your body. The “get around to it” theme is easy for folks to relate to everyday. The chat bubbles say things we “think” or “would say” – with a little fun thrown in.

Even designing a wellness calendar takes many helping hands (or beans) to make the concept succeed. Let me first thank the “voice” Richard L. Baron, Signalwriter, and Janelle Ewing, who is Manager of Benefits Communication at BP America; and seconded by Bonnie Hargett, BP Benefits Communication Consultant. Kudos to Prism’s Design Director, Terry Teutsch, for creating a fun and inspiring calendar.

We set out to design a calendar that we had never seen before; that was not generic sounding or “just pretty” in look. We accomplished this and more… Award of Excellence at Houston’s IABC 2010 Bronze Quill Awards.

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Sometimes it’s the Little Things.

July 15, 2009


CVR_CAL

Calendar

Real-life conversation: After breakfast, a Baker Hughes truck driver stopped by his dispatch office for his next driving assignments. To make sure he was available for the scheduled dates, he took out his pocket calendar. The dispatcher helping him out spotted it immediately.

“Where did you get that cool calendar? Can I get one?”

Driver: “It was in my Annual Enrollment packet.”

Real-life lesson: Employee communication tools can be like breakfast basics – simple and fulfilling. The handy Baker Hughes “my year” calendar features “my paydays,” “my company holidays” and “my benefits directory.” It lists over 30 contact points to help employees locate things info about medical, thrift, pension, FSAs and more. It’s part of every employee’s enrollment package every year.

With plenty of room for jotting personal notes – or driving assignments – we think of this as “design at work.”


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