Author Archive

Celebrating a golden relationship.

June 6, 2016

Black tie or tie-dye? Classic or groovy. Iconic styles. Spy themed colors, patterns, and illustrations that visualize the essence of both James Bond and Austin Powers.

We experienced “partnership mojo” with the folks from Texas Center for the Missing (TCM) as they invited us to design the communications for their fundraising gala: “Super Spy Showdown”.

Texas Center for the Missing is here to serve the community. It’s a local nonprofit, dedicated to bringing hope and healing to the missing and their families through crisis intervention, prevention and community education.

For the design, we incorporated smart, creative and budget friendly print techniques so more of the funds raised would help keep children and loved ones safe, which in the end, won us Gold! The Gold Hermes Creative Award that is, for the TCM Super Spy Showdown Gala Invitation and Save the Date.

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Easy and fun. Engaging for James Bond lovers and/or Austin Powers aficionados to choose their spy. From start to finish the communications featured popular movie titles, taglines and quotes.

A very simple angle cut and fold were included in the design of the save the date to introduce both James Bond and Austin Powers.

We’re delighted to share this accomplishment with TCM and look forward to future collaboration. Read more about the success of the gala showdown here.

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Employee benefits video: An essential way to communicate your story

April 1, 2015

Using storyboards creates a strong foundation for any design. Whether the final product is a video, motion graphics, a print campaign, or a client presentation; they help define the focus of your story. It’s a great way for our designers to brainstorm concepts, fine tune the direction, and present the key message. We created this sequence for an Employee Annual Enrollment video. It highlights: You have a choice – Your Medical Options, Financial Future, and your overall Wellness. See more of this storyboard here on our website.

Employee Benefits Video Storyboard Concept

Storyboarding a concept challenges us to look at information globally and communicate the message in a cohesive, visually compelling fashion. We’re able to finesse the concept, organize each slide and determine how the elements can be combined together to create a better story.

Peachtree logo development

May 22, 2013

What designer does not yearn for an opportunity to design a logo? When Prism was tasked to create an identity for a new apartment community in Atlanta Georgia, called Peachtree Dunwoody Place, I began brainstorming ways to graphically connect the apartments with a “peach tree”. I know, peach trees have been done over and over. However, I was determined to “contemporize” and “modernize” the logo to reflect the upscale, hip living available in the community. In addition to the “peach tree” variations, I also wanted to execute designs that were inspired by the modern design of the property.

The target market for this community is male and females between the ages of 25-35. Hey! that’s me, and the majority of my friends! (Now, my non-paid, officially unofficial, focus group.) Interesting enough, the females preferred the “tree” designs while the males preferred the abstract “modern” executions. Because of the positive feedback on all of the designs, Prism decided to present both directions to the client.

These are the five logos that Prism presented in digital form. After a few minor tweaks, the client selected the design shown first. On this one, I incorporated a faux bois pattern in the body of the trunk and designed organic orange circles to “suggest” peaches. The colors and font treatment are fun, young and hip. My friendly test group thought so too. Peachy.

VISUALIZE This

August 20, 2012

VISUALIZE being a winner… this is what PRISM is doing with it’s current self-promotion piece that’s being honored in the “Perfect 10” for Neenah Paper’s CLASSIC® Car Contest.

One of our goals for this project was to use color, pattern, and words to enhance the paper we chose. We brainstormed four “IZE” words to compliment PRISM’s ability to VISUALIZE: MODERNIZE, GLOBALIZE, FERTILIZE, and SOCIALIZE. The words were laser cut into sleeves allowing graphic imagery to peek through. Inside each sleeve is a graphic note card designed to “VISUALIZE” each IZE word.

Entries: about 800

Distinguished award: ability to creatively combine CLASSIC Papers, design and printing with style!

Perfect 10 Awards: 10 (we’re one of them!)

What we won: $500 greenbacks + kudos galore. You can see a picture of us on the Neenah Blog – Against the Grain.

Acceptance Speech: Thank you Neenah Paper! And thank you Becky Chaffin with OK Paper for getting us to enter. Kudos to Laser Cutting Shapes, and David Felts with Wrights Printing.


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