Author Archive

Let yourself rest

April 15, 2015

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We all get to a point in our crazy busy lives when our senses start to become a little faint. As we’re surrounded nonstop by digital stimulation, we become numb to the outside world and to the inspiration that’s just at the tip of our sight, smell, touch, hearing and taste.

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On a trip to Bora Bora and Moorea last year, my husband and I took the opportunity to let go of our digital lives and immerse ourselves in the silence of the wind, the colors of the sea and the warmth of the rays. It was the perfect place to rest, recharge and re-energize.

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As designers, we’re constantly connected to our computers. Looking at websites, blogs, and Instagram are nice places to find inspiration, but it’s also important to soak up the artistry that is the world around us. When you stop and take the time to see, touch, taste, hear and smell what’s right in front of you, the inspiration is endless.

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Looking out for your best interest

August 28, 2013

When partnering with you, we want to create a dialogue in which we can solve what’s important to you and take on the heavy lifting so that you can focus on other things.

We partnered with the Invesco in-house marketing team to help them take their design in a new direction. We challenge ourselves to stay brand-compliant while also designing unique covers with content that flows well.

Unit Trust

With their Unit Trust guides, we presented a crisp look with a contemporary feel to convey the expertise Invesco possesses with an air of calm and clarity.

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Retirement

By presenting a moment in business owners’ everyday lives, the covers create a sense that even though they are surrounded by commerce, the focus is still on them. With this mood established, Invesco is able to convey that time-crunched business owners need to take the time to make a retirement plan.

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PlanForward

These sales toolkits help advisors explain and sell defined contribution retirement plans to their customers. We utilized photography of pathways, hallways, and corridors with a modern and minimal quality in order to represent a forward trajectory.

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At Invesco, the entire brand is based on the language of ascent – a system of diagonal, graphic planes that speak of growth and aspiration. When starting a project, we make sure that we’re speaking the language of your brand and keep the focus on what’s important to you.

Participate in life

August 12, 2011

This year’s Annual Enrollment Campaign for BP is all about participation, involvement and tools to better understand your health. We all know when it comes to one’s health and wellness, it’s very personal. Whether it be asthma, diabetes or heart disease, with the help of BP’s Condition Management Program, you can manage your condition effectively. We use a group of photos and illustrative ‘avatars’ that visually remind employees that no matter the condition, you can and should participate in life!

BP’s 2011 Annual Enrollment Campaign

June 29, 2011

Participate in 2011 was the message conveyed in this year’s Annual Enrollment Campaign for BP. Participate in life, Participate in health, just participate! We visualized this by striking the perfect balance of images and words: A variety of people/symbols merge together to form a delightful community. The powerful chat bubble graphic encompasses a community that is encouraged to take responsibility – to do your part – to participate!


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