When it comes to employee health care, communication is key. For National Employee Wellness Month this past June, thousands of employers and employees from around the nation were asked their opinion on workplace wellness. Results showed that while employees value wellness programs, only 51% of employees feel that they know how to participate in healthy lifestyle programs offered by their employers.
Companies like BP want to make sure that there is no miscommunication on how to improve employee fitness. In April 2013, BP introduced the BP Million Step Challenge, a wellness initiative that encourages BP employees and their families to walk one million steps by Dec. 15, 2013. Those who join the challenge receive a wireless activity tracker called a Fitbit, which tracks the steps the user takes as well as how many calories they have burned and the distance they have walked.
With the Million Step Challenge, BP is helping employees to make physical activity part of their everyday routine as well as encouraging them to participate in a healthy lifestyle as a community. Prism conveyed this sense of collective involvement in our design for the BP Million Step Challenge campaign.
The campaign design features a graphic pattern of walking people in BP colors. While the different colors represent the diversity and individuality of BP employees, the amount of graphic people in the design show BP’s collective participation in the Challenge.
With participation as simple as taking a walk, it’s easy for BP employees to get involved in the Million Step Challenge. Registration ends Aug. 31, 2013.