Challenging Mind, Body, and Design

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BP is continuing to inspire their employees to lead a healthier lifestyle through their Wellness Program, which aims to help employees maintain their health as well as improve their healthcare. As motivation, a 13-month calendar was mailed out to all employee homes with suggestions of how to boost their health in 2013. This year, the theme was “challenge yourself” to improve overall fitness.

In the past, Prism has worked on such themes as “Get around to it” and “I can“. As we moved into our third year of working on the calendar, we really asked ourselves what we could do differently this time. As BP challenged its employees to keep improving their wellness, we in turn challenged ourselves to step up our design with the 2013 calendar.

With communicating better wellness in mind, we decided to make the calendar more poster-like by elongating the page and adding a lot of visual variety to each month’s graphic. We wanted each page to really speak to employees by being educational while still presenting a unique look for each month. Just as BP employees’ hard work paid off with improved health, our hard work paid off with the Gold Communicator Award.

This challenge could not have been met without the team of Terry Teutsch and Susan Reeves plus our word guru Elizabeth Fordham and our awesome clients at BP.

BPWellnessCalendar2013_450pixClick image for larger size.

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2 Responses to “Challenging Mind, Body, and Design”

  1. Awarding creative excellence | Says:

    […] is proud to announce that we have received four MarCom Awards: Platinum for our work on the BP Calendar and the One Park Place project; Gold for the Gamma Phi Beta Foundation fundraising brochure and the […]

    Like

  2. Prism wins again | Says:

    […] for our work on the BP 2014 Calendar; Gold for the Gamma Phi Beta Foundation fundraising brochure and the One Park Place project; and […]

    Like

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