Thinking tool. Visual Thesaurus.



The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?

For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.


Tags: , , , , , , , , ,

2 Responses to “Thinking tool. Visual Thesaurus.”

  1. John R. Says:

    Pretty cool


  2. Susan Reeves Says:

    My thanks to TAB leader: Milton Schopper, Principal of The Alternative Board (TAB) and Texas Gulf Group


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: