The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?
For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.
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Tags: Branch, Conversation, Curious, Mind-Mapping, Operate, Result, Strategic, Thinking, Visual Thesaurus, Why
March 10, 2011 at 3:16 pm |
Pretty cool
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March 10, 2011 at 5:59 pm |
My thanks to TAB leader: Milton Schopper, Principal of The Alternative Board (TAB) and Texas Gulf Group http://www.texasgulfgroup.com/tab/
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