Thinking tool. Visual Thesaurus.

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The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?

For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.

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2 Responses to “Thinking tool. Visual Thesaurus.”

  1. John R. Says:

    Pretty cool

    Like

  2. Susan Reeves Says:

    My thanks to TAB leader: Milton Schopper, Principal of The Alternative Board (TAB) and Texas Gulf Group http://www.texasgulfgroup.com/tab/

    Like

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