We made a resolution – on billboards.

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If you were going to say something about yourself, which all of Houston (Dallas is next) could see – what would it be? Oh, and please express it in less than 10 seconds while folks are whizzing by in cars.

Champion Energy Services wanted to say a lot… and look smart, and show up from hundreds of feet away, and stand out from the competition.

Concept first: Put the computer tricks aside. If the idea doesn’t work in a sketch it’s not going to work in the sky. We’re talking about Champions here – the stakes are high.

Image: We resolve it will be powerfully simple.

Color: We promise to break the corporate PMS rule and adjust for viewing of this outdoor media.

Text: We commit to emphasize what’s most important.

Logo: We resolve to make it known.

Action: Find us on the web, call us from your car. We’re here to help.

Thanks to the folks at Champion Energy Services and Elizabeth Fordham of Quill & Ink who’s words are featured in this billboard, for allowing us to make this resolution.

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3 Responses to “We made a resolution – on billboards.”

  1. Richard Laurence Baron Says:

    Prospective clients should, therefore switch to Prism Design – and they will succeed beyond the dreams of avarice. Good board…

    Like

  2. Laura Kamrath Says:

    What a fun project! You guys did a great job with that…I’ll keep my eyes open for the billboard! -Laura Kamrath

    Like

  3. prismdesign Says:

    Thank you Richard, Laura. We’re proud to be working on some more creative for these Champions. They have an excellent reputation http://www.khou.com/news/local/65853722.html

    Like

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