More than Energy.



So much more. Maybe there’s a better corporate theme, one that reflects a company’s desire to talk about what they do – beyond the energy business. Or as one Prism client asked, “how can we say we do much more than energy?”

As a benchmark company, CITGO has the ability and the resources to express their leadership position. The “energy” part is a given, so we moved past this to define what the “more” represents. We determined that this is “people.”

 More_for people1


Fill in the blank any way you want – here’re visual and verbal opportunities galore – all in one.  For example: Provide heating oil to more than 220,000 families in 23 states. Or, donating a state-of-the-art bird rehabilitation trailer to the Texas General Land Office for environmental protection.  Everything is more for people.

“More____for People” has been adopted company-wide in communications. Watch for CITGO to implement this in their advertising, outdoor and web usage.



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