When a client’s got riders in the MS150, why not do what the pros do? Make certain the brand’s part of the shirts on their backs.
Customized jerseys is what INEXS asked for, and what got delivered just before Ride Days this year. In a way, a jersey’s just another sheet of paper – a space to be filled creatively. In another way, there’re 10 or 15 moving billboards called cyclists who are going to be on the road between Houston and Austin for up to 24 hours.
It’s also perfect for adding an extra dimension to the client’s slogan – Human-Powered GeoscienceTM – and keep it fresh.
MS150 Cycler: Laura Kamrath, Geologist, Marketing & Client Relations at INEXS
