This year’s Annual Enrollment Campaign for BP is all about participation, involvement and tools to better understand your health. We all know when it comes to one’s health and wellness, it’s very personal. Whether it be asthma, diabetes or heart disease, with the help of BP’s Condition Management Program, you can manage your condition effectively. We use a group of photos and illustrative ‘avatars’ that visually remind employees that no matter the condition, you can and should participate in life!
Posts Tagged ‘Health’
Participate in 2011 was the message conveyed in this year’s Annual Enrollment Campaign for BP. Participate in life, Participate in health, just participate! We visualized this by striking the perfect balance of images and words: A variety of people/symbols merge together to form a delightful community. The powerful chat bubble graphic encompasses a community that is encouraged to take responsibility – to do your part – to participate!
Ding, ding, ding … and in this corner … The current Wellness Program World Champion … BP’s flu fighter. BP is challenging all of their employees to become wellness champions too.
Using a compilation of photo and illustrative ‘avatars’ (a campaign graphic theme) we visually communicate effective ways to fight the flu, remind employees to get a preventative flu shot, and remain healthy.
This BP wellness calendar was designed and written to speak about real health issues – not pretty them up. It features daily issues like putting off exercise, stress at work or not taking care of your body. The “get around to it” theme is easy for folks to relate to everyday. The chat bubbles say things we “think” or “would say” – with a little fun thrown in.
Even designing a wellness calendar takes many helping hands (or beans) to make the concept succeed. Let me first thank the “voice” Richard L. Baron, Signalwriter, and Janelle Ewing, who is Manager of Benefits Communication at BP America; and seconded by Bonnie Hargett, BP Benefits Communication Consultant. Kudos to Prism’s Design Director, Terry Teutsch, for creating a fun and inspiring calendar.
We set out to design a calendar that we had never seen before; that was not generic sounding or “just pretty” in look. We accomplished this and more… Award of Excellence at Houston’s IABC 2010 Bronze Quill Awards.