The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?
For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.
