Ding, ding, ding … and in this corner … The current Wellness Program World Champion … BP’s flu fighter. BP is challenging all of their employees to become wellness champions too.
Using a compilation of photo and illustrative ‘avatars’ (a campaign graphic theme) we visually communicate effective ways to fight the flu, remind employees to get a preventative flu shot, and remain healthy.
And the winner is… you! There is no denying that we all enjoy being recognized. From family and friends, to peers, or even better, the people we work for all year.
Awards are valuable tools for positive motivation, confirmation of success, and inspiration for future performance – if presented well at the onset. Money Management International teamed up with us to develop an employee recognition plan to award their “best counselors for each region”.
We visualized for them how it would all play out: from the theme to the presentation – the design of the awards (which stack up nicely year over year), invitations, signs, lanyards, slideshows, and t-shirts.
Electricity provider, Champion Energy Services, supported Susan G. Komen in Race for the Cure. We designed a fun ‘shoe print’ logo featuring the pink ribbon for race shirts and signage.
To expand on the design we used a service at Keds to create-your-own custom pair of sneakers. How cool is that? Easy enough for an amateur, we designed these funky Keds as a gift for Elizabeth Fordham, Champion’s then marketing guru. A little thank you for embracing our creative talent and partnering with us in the ‘zero to hero’ year that has become Champion Energy Services in 2010.
Now these probably aren’t the most comfy sneakers to run the race in, but they sure are unique.
The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?
For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.
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