Participate in 2011 was the message conveyed in this year’s Annual Enrollment Campaign for BP. Participate in life, Participate in health, just participate! We visualized this by striking the perfect balance of images and words: A variety of people/symbols merge together to form a delightful community. The powerful chat bubble graphic encompasses a community that is encouraged to take responsibility – to do your part – to participate!
Ding, ding, ding … and in this corner … The current Wellness Program World Champion … BP’s flu fighter. BP is challenging all of their employees to become wellness champions too.
Using a compilation of photo and illustrative ‘avatars’ (a campaign graphic theme) we visually communicate effective ways to fight the flu, remind employees to get a preventative flu shot, and remain healthy.
The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?
For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.
BP is going the extra mile providing Wellness Programs to keep employees engaged in healthier lifestyles. This 13-month calendar/planner was mailed to the homes of employees along with a message of how they can do their part and commit to better health in 2011.
This year, the chat bubble (a campaign graphic) becomes part of the pictures we illustrated. The “I can” theme helps an employee to visualize being in the picture; not just talking about it. The “I can” becomes an “icon”.
Doing their part to create the BP Wellness Calendar: Terry Teutsch: illustration, Richard Laurence Baron of Signalwriter: words. Janelle Ewing and Bonnie Hargett for allowing us to be a part of the strategy for better personal and corporate wellness at BP America.
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