What does a successful wellness communications program look like? We’ll visualize the growth of BP’s program here:

And here are some huge employee “participation” results:

During early 2010:
More than 25,000 BP America employees and retirees completed a Health Questionnaire. That’s a whopping piece of a health pie – more than 80% of eligible employees.

More than 10,000 made a Health Advisor call.

More than 21,000 enrolled in a new health option medical plan known as HealthPlus, where they must earn wellness points to remain in the plan.

By the end of 2010:
More than 92% of the HealthPlus participants earned 1000 wellness points. This is a new benchmark for the industry; outside consultants expected only around 60% would complete the 1000 point requirement in the first year.

Early 2011:
90% of employees and spouses/domestic partners completed a Health Questionnaire and are enrolled in the HealthPlus medical option for 2011/2012 plan year.

BP is developing a culture of health. They have adopted programs that encourage everyone to become healthy. Can you influence behavioral changes in your employees? Going by the numbers, we’re heading for success.

Now, see more visual evidence up close:

How you doin’
Feelin’ better than ever
Makin’ it happen
Great 2 hear

Is that how we communicate these days? Kinda. It’s what’s in, immediate, real, and often a very efficient way of communication. So, when PRISM was asked to create a new wellness program for BP we decided to build the identity and dialog based on today’s instant way of communicating.

Becoming a healthier you. To communicate and visualize the program we created chat bubbles to hold casual sound bites that call attention to a myriad of wellness topics, as well as utilize real-world avatars: mini-self portraits of you and the community around you. The messages would be to-the-point, unique, not overwhelming, and health centered. They are surrounded in bright, healthy colors.

Becoming a healthier you was developed to educate employees and their families towards choosing a healthier lifestyle. Healthy employees and families equal more productivity, safer work and home environments, and a healthier work/life balance.

Healthy chit chat? Sounds simple. That’s what we hope you’d say. Behind the scenes it’s a lot more. It’s the strategy for a long-term wellness communications program, where BP is taking the initiative to invest in their employees and their families for life.