Ding, ding, ding … and in this corner … The current Wellness Program World Champion … BP’s flu fighter. BP is challenging all of their employees to become wellness champions too.
Using a compilation of photo and illustrative ‘avatars’ (a campaign graphic theme) we visually communicate effective ways to fight the flu, remind employees to get a preventative flu shot, and remain healthy.
And the winner is… you! There is no denying that we all enjoy being recognized. From family and friends, to peers, or even better, the people we work for all year.
Awards are valuable tools for positive motivation, confirmation of success, and inspiration for future performance – if presented well at the onset. Money Management International teamed up with us to develop an employee recognition plan to award their “best counselors for each region”.
We visualized for them how it would all play out: from the theme to the presentation – the design of the awards (which stack up nicely year over year), invitations, signs, lanyards, slideshows, and t-shirts.
BP is going the extra mile providing Wellness Programs to keep employees engaged in healthier lifestyles. This 13-month calendar/planner was mailed to the homes of employees along with a message of how they can do their part and commit to better health in 2011.
This year, the chat bubble (a campaign graphic) becomes part of the pictures we illustrated. The “I can” theme helps an employee to visualize being in the picture; not just talking about it. The “I can” becomes an “icon”.
Doing their part to create the BP Wellness Calendar: Terry Teutsch: illustration, Richard Laurence Baron of Signalwriter: words. Janelle Ewing and Bonnie Hargett for allowing us to be a part of the strategy for better personal and corporate wellness at BP America.
This BP wellness calendar was designed and written to speak about real health issues – not pretty them up. It features daily issues like putting off exercise, stress at work or not taking care of your body. The “get around to it” theme is easy for folks to relate to everyday. The chat bubbles say things we “think” or “would say” – with a little fun thrown in.
Even designing a wellness calendar takes many helping hands (or beans) to make the concept succeed. Let me first thank the “voice” Richard L. Baron, Signalwriter, and Janelle Ewing, who is Manager of Benefits Communication at BP America; and seconded by Bonnie Hargett, BP Benefits Communication Consultant. Kudos to Prism’s Design Director, Terry Teutsch, for creating a fun and inspiring calendar.
We set out to design a calendar that we had never seen before; that was not generic sounding or “just pretty” in look. We accomplished this and more… Award of Excellence at Houston’s IABC 2010 Bronze Quill Awards.
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