That’s what business consultant and friend of the firm, Milton Schopper, found himself asking as he considered updating the brand of one of his current business ventures, Texas Gulf Group. Prism originally developed the identity for another business of Milton’s, “Yournxstep”. This identity was the inspiration to develop a complimentary brand for Texas Gulf Group.

Prism began by utilizing the “visual hero” of the original logotype, the graphic arrow, transforming the element into the new Texas Gulf Group mark, a series of stairs.

Milton examined what the business’ voice would be. How would he talk to clients? Words like “business acquisition” seemed too formal, too “PC”.

So much about day to day business is relationships. Prism, working in concert with Milton, decided on “buy, sell, grow your business”. Completely to the point… this is the service he provides to his clients. Ultimately the new mark and his new “voice” were designed to work together to provide the initial foundation for his business communications going forward.