The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?
For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.
Meet Amy Puchot and Lori McGuinness the creators of an upmarket fashion accessory – beaded bra straps. They have designed an elegant way to let your bra straps “show”.
There’s a lot more to “elegant” than what you see here. With Amy’s jewelry experience and Lori’s construction of their strap adaptor (patent pending) this creative force has developed a comfortable and long wearing high-design visible strap.
Prism designer Stacy Allen (who has been test-wearing a turquoise beaded strap) presented our brand strategy and logo design directions yesterday. You can peek at a few highlights here:
We’ll reveal the final brand in a post later this month, as the creative Visible Straps team is hosting their first boutique show and sale, September 24-26 here.
Want to flesh-out an idea? Leave that corporate view for an hour and come brainstorm with us.
Our biggest and most comfortable space for strategy sessions. It helps to clear your head here. Inspiration flows.
A bit cozier place to think. We call it the library because of the pretty wood bookcase Richard Loper of El Dorado Woodworks made for us. You have to visit to see the bookcase – it’s on the far far left.
Do all parties end up in the kitchen?
