Today is the day! Time for a new hairdo. Something fresh, contemporary, inspirational, reflective of the times, yet respectful of tradition. So, when Gamma Phi Beta decided to update their Foundation brand, the appointment was made. All it took was a collaboration of shampoo, conditioner, a clip here and a clip there, a touch of color and a final blow-dry. Oh! how a new hairdo makes you feel. A renewed spirit and soul. In this case less is more, as there was no need for an overhaul, but to simply refresh what was fundamentally good.