How you doin’
Feelin’ better than ever
Makin’ it happen
Great 2 hear
Is that how we communicate these days? Kinda. It’s what’s in, immediate, real, and often a very efficient way of communication. So, when PRISM was asked to create a new wellness program for BP we decided to build the identity and dialog based on today’s instant way of communicating.
Becoming a healthier you. To communicate and visualize the program we created chat bubbles to hold casual sound bites that call attention to a myriad of wellness topics, as well as utilize real-world avatars: mini-self portraits of you and the community around you. The messages would be to-the-point, unique, not overwhelming, and health centered. They are surrounded in bright, healthy colors.
Becoming a healthier you was developed to educate employees and their families towards choosing a healthier lifestyle. Healthy employees and families equal more productivity, safer work and home environments, and a healthier work/life balance.
Healthy chit chat? Sounds simple. That’s what we hope you’d say. Behind the scenes it’s a lot more. It’s the strategy for a long-term wellness communications program, where BP is taking the initiative to invest in their employees and their families for life.
This year, Prism’s proud to be celebrating 24 years in business and of that 24 years, I’ve been designing here for the last 12 of them. Now those are two great numbers, but the number I’m most proud of is 100. During the time I’ve worked here I’ve never missed a deadline. That’s 100% on time. Not 50%, not 75%, not 99%, 100%. How does this compare? If it’s 100% pure, it’s not contaminated. Score of a 100 on a test, not a single question missed. Buy a product and that product states, “100% satisfaction guaranteed”, there’s nothing to lose. All of our clients require that we complete their projects at a designated time, they determine, and I’m happy to oblige.
