Author Archive

Wellness Works.

November 19, 2009

Wellness works. In this case – Well Works.

A smart name and powerful program created by the human resources folks at Baker Hughes.

The logo? It’s new, and just received kudos this week as one of only a 100 entries accepted into the 54th Annual Art Directors Club of Houston Award Show titled “Sizzling Work”.

Shelley Smith, Human Resources wrote: “It is a pleasure to work with you, Stacy and Terry. This only validates the talented team at Prism. I look forwarded to working with you guys on more projects in the future. It is wonderful to be a part of the creative development and great to have my ideas and suggestions embraced.”

Lisa Turner, Health & Welfare, at Baker Hughes explains: wellness is a key part of their overall health care strategy. Programs are designed to enhance the health and well-being of its employees and dependents through behavior change, education and support. The programs assist employees with actively managing their health, being informed health care consumers, and reducing the long-term cost of care.

For the 2009 program year, approximately 57% of employees and 32% of spouses completed a Health Assessment.

The Creative Minds Behind: Visible Straps.

September 9, 2009

Meet Amy Puchot and Lori McGuinness the creators of an upmarket fashion accessory – beaded bra straps. They have designed an elegant way to let your bra straps “show”.

There’s a lot more to “elegant” than what you see here. With Amy’s jewelry experience and Lori’s construction of their strap adaptor (patent pending) this creative force has developed a comfortable and long wearing high-design visible strap.

The Creative Minds

Prism designer Stacy Allen (who has been test-wearing a turquoise beaded strap) presented our brand strategy and logo design directions yesterday. You can peek at a few highlights here:

Visible Straps

We’ll reveal the final brand in a post later this month, as the creative Visible Straps team is hosting their first boutique show and sale, September 24-26 here.

Easy University Recruiting.

August 27, 2009

There is a limit to what most of us marketers are willing to lug around to career fairs and small tradeshows. Yet we don’t want our booth property to suffer, so we don’t have to.

This portable fabric booth allows for limitless ways to display your brand while giving your back a break. Design tips: 1. Use powerful color, 2. Short copy – cut to the bone, 3. Leave the details for booth handouts or web sites, 4. Effortless images – high contrast graphics print better on fabric, 5. Tell a story that is memorable.

UniversityRecruit

See more ideas on how these Xpressions Booths can look. The ones shown above were purchased through Freeman Exhibits.

See a few “No Limits” giveaways shown here. Next, we promise to post ideas for recruiting literature.

Communications – Beyond Work.

August 5, 2009

Mailing the employee newsletter home and featuring stories that help a spouse, partner, or family member is important to BP. They know family members often make the decision about financial investments, spending options, and health plans. Keeping employee trust and engagement high – beyond the workplace – especially during difficult times, benefits everyone.

BenefitingYouBYSpread


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