Author Archive
March 31, 2011
And the winner is… you! There is no denying that we all enjoy being recognized. From family and friends, to peers, or even better, the people we work for all year.
Awards are valuable tools for positive motivation, confirmation of success, and inspiration for future performance – if presented well at the onset. Money Management International teamed up with us to develop an employee recognition plan to award their “best counselors for each region”.
We visualized for them how it would all play out: from the theme to the presentation – the design of the awards (which stack up nicely year over year), invitations, signs, lanyards, slideshows, and t-shirts.
Tags:Awards, Corporate Awards, Custom Awards, Employee Gifts, Employee Recognition, Trophy
Posted in Employee Communications, Events, Uncategorized | Leave a Comment »
March 9, 2011
The subject of a recent business leaders meeting: The importance of finding out the “why” from our customers instead of the “what”. Curious marketing beans always ask lots of questions to get closer to the true why, so I clicked on one of my favorite mind-mapping tools, the Visual Thesaurus, to ask it: “why, ask why”?
For us, answering the “why” lets us operate at our most powerful, strategic, design thinking to reach the goal or desired result.
Tags:Branch, Conversation, Curious, Mind-Mapping, Operate, Result, Strategic, Thinking, Visual Thesaurus, Why
Posted in Brainstorming, graphic design, Personal Faves | 2 Comments »
March 1, 2011
BP is going the extra mile providing Wellness Programs to keep employees engaged in healthier lifestyles. This 13-month calendar/planner was mailed to the homes of employees along with a message of how they can do their part and commit to better health in 2011.
This year, the chat bubble (a campaign graphic) becomes part of the pictures we illustrated. The “I can” theme helps an employee to visualize being in the picture; not just talking about it. The “I can” becomes an “icon”.
Doing their part to create the BP Wellness Calendar: Terry Teutsch: illustration, Richard Laurence Baron of Signalwriter: words. Janelle Ewing and Bonnie Hargett for allowing us to be a part of the strategy for better personal and corporate wellness at BP America.
Tags:Campaign, Corporate, Disease Prevention, Employee Engagement, Icon, Strategy, Wellness Programs, Words
Posted in Branding, Employee Communications, graphic design, Illustration, Personal Faves | 4 Comments »
February 14, 2011
Today is the day! Time for a new hairdo. Something fresh, contemporary, inspirational, reflective of the times, yet respectful of tradition. So, when Gamma Phi Beta decided to update their Foundation brand, the appointment was made. All it took was a collaboration of shampoo, conditioner, a clip here and a clip there, a touch of color and a final blow-dry. Oh! how a new hairdo makes you feel. A renewed spirit and soul. In this case less is more, as there was no need for an overhaul, but to simply refresh what was fundamentally good.
Tags:Blow-dry, Gamma Phi Beta Foundation, graphic design, Inspiration, Print, Prism Design, Refresh
Posted in Before & After, Branding, graphic design, Non-profit | 2 Comments »
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