This year’s Annual Enrollment Campaign for BP is all about participation, involvement and tools to better understand your health. We all know when it comes to one’s health and wellness, it’s very personal. Whether it be asthma, diabetes or heart disease, with the help of BP’s Condition Management Program, you can manage your condition effectively. We use a group of photos and illustrative ‘avatars’ that visually remind employees that no matter the condition, you can and should participate in life!
Participate in 2011 was the message conveyed in this year’s Annual Enrollment Campaign for BP. Participate in life, Participate in health, just participate! We visualized this by striking the perfect balance of images and words: A variety of people/symbols merge together to form a delightful community. The powerful chat bubble graphic encompasses a community that is encouraged to take responsibility – to do your part – to participate!
Ding, ding, ding … and in this corner … The current Wellness Program World Champion … BP’s flu fighter. BP is challenging all of their employees to become wellness champions too.
Using a compilation of photo and illustrative ‘avatars’ (a campaign graphic theme) we visually communicate effective ways to fight the flu, remind employees to get a preventative flu shot, and remain healthy.
To expand on the design we used a service at Keds to create-your-own custom pair of sneakers. How cool is that? Easy enough for an amateur, we designed these funky Keds as a gift for Elizabeth Fordham, Champion’s then marketing guru. A little thank you for embracing our creative talent and partnering with us in the ‘zero to hero’ year that has become Champion Energy Services in 2010.
Now these probably aren’t the most comfy sneakers to run the race in, but they sure are unique.