Keeping employees engaged

BP is going the extra mile providing Wellness Programs to keep employees engaged in healthier lifestyles. This 13-month calendar/planner was mailed to the homes of employees along with a message of how they can do their part and commit to better health in 2011.

This year, the chat bubble (a campaign graphic) becomes part of the pictures we illustrated. The “I can” theme helps an employee to visualize being in the picture; not just talking about it. The “I can” becomes an “icon”.

Doing their part to create the BP Wellness Calendar: Terry Teutsch: illustration, Richard Laurence Baron of Signalwriter: words. Janelle Ewing and Bonnie Hargett for allowing us to be a part of the strategy for better personal and corporate wellness at BP America.

Tags: Campaign, Corporate, Disease Prevention, Employee Engagement, Icon, Strategy, Wellness Programs, Words

This entry was posted on March 1, 2011 at 10:30 pm and is filed under Branding, Employee Communications, graphic design, Illustration, Personal Faves. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Keeping employees engaged”

ML Says:
March 7, 2011 at 8:58 pm | Reply
This is really creative, Susan. Good information, as well. Thanks for sharing.
TM Says:
March 7, 2011 at 8:59 pm | Reply
That’s fabulous!! Assuming this is Prism…very nice! Miss working with you!
This is very timely—my mom just had a major heart attack, so I’m going to forward it to her.

Thanks for sharing!
Nancy Enright Says:
March 8, 2011 at 11:03 pm | Reply
Love the calendar…I see you got a crescent moon in one of the designs.
Growing a successful wellness program « Use Your Bean Says:
May 26, 2011 at 6:01 pm | Reply
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