If you were going to say something about yourself, which all of Houston (Dallas is next) could see – what would it be? Oh, and please express it in less than 10 seconds while folks are whizzing by in cars.
Champion Energy Services wanted to say a lot… and look smart, and show up from hundreds of feet away, and stand out from the competition.
Concept first: Put the computer tricks aside. If the idea doesn’t work in a sketch it’s not going to work in the sky. We’re talking about Champions here – the stakes are high.
Image: We resolve it will be powerfully simple.
Color: We promise to break the corporate PMS rule and adjust for viewing of this outdoor media.
Text: We commit to emphasize what’s most important.
Logo: We resolve to make it known.
Action: Find us on the web, call us from your car. We’re here to help.
Thanks to the folks at Champion Energy Services and Elizabeth Fordham of Quill & Ink who’s words are featured in this billboard, for allowing us to make this resolution.
Tags: Billboards, Champion Energy Services, Electricity Marketing
January 27, 2010 at 6:54 pm |
Prospective clients should, therefore switch to Prism Design – and they will succeed beyond the dreams of avarice. Good board…
January 28, 2010 at 4:10 pm |
What a fun project! You guys did a great job with that…I’ll keep my eyes open for the billboard! -Laura Kamrath
January 28, 2010 at 5:32 pm |
Thank you Richard, Laura. We’re proud to be working on some more creative for these Champions. They have an excellent reputation http://www.khou.com/news/local/65853722.html