That’s what business consultant and friend of the firm, Milton Schopper, found himself asking as he considered updating the brand of one of his current business ventures, Texas Gulf Group. Prism originally developed the identity for another business of Milton’s, “Yournxstep”. This identity was the inspiration to develop a complimentary brand for Texas Gulf Group.
Prism began by utilizing the “visual hero” of the original logotype, the graphic arrow, transforming the element into the new Texas Gulf Group mark, a series of stairs.
Milton examined what the business’ voice would be. How would he talk to clients? Words like “business acquisition” seemed too formal, too “PC”.
So much about day to day business is relationships. Prism, working in concert with Milton, decided on “buy, sell, grow your business”. Completely to the point… this is the service he provides to his clients. Ultimately the new mark and his new “voice” were designed to work together to provide the initial foundation for his business communications going forward.
Tags: Arrow, Branding, Business Card, Logo, Stationery, Tagline
July 22, 2009 at 4:17 pm |
Milton’s new brand is very cool! Very creative, I like the arrow and stair concept…it all looks very clean.
I think this will do a great job for him!
July 22, 2009 at 4:18 pm |
Excellent job Susan for Milton! So talented.
July 22, 2009 at 8:19 pm |
Wow! That is way cool Susan! Great job!
July 23, 2009 at 11:12 pm |
What Wayne said – “way cool” – is accurate. It proves that the time Terry Teutsch channeling MC Escher is well spent: The visual impact of the step-repeat pattern is wonderful.