Use Your Bean

When a client’s got riders in the MS150, why not do what the pros do? Make certain the brand’s part of the shirts on their backs.

Customized jerseys is what INEXS asked for, and what got delivered just before Ride Days this year. In a way, a jersey’s just another sheet of paper – a space to be filled creatively. In another way, there’re 10 or 15 moving billboards called cyclists who are going to be on the road between Houston and Austin for up to 24 hours.

It’s also perfect for adding an extra dimension to the client’s slogan – Human-Powered Geoscience^TM – and keep it fresh.

MS150 Cycler: Laura Kamrath, Geologist, Marketing & Client Relations at INEXS

Tags: Branding, Cycling Jersey, MS150

This entry was posted on June 30, 2009 at 10:13 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.