March 13, 2012
We’re working on pattern designs for Gamma Phi Beta sorority members so they can celebrate their official flower – the pink carnation – in a new (fabric) way!
We plan to tweak and/or complete more patterns than pictured here. We think the fabrics could be used to make gift totes, tablecloths, to cover big Greek letters for recruitment, or whatever members can dream up.
Our goal is to have several ready this summer (June 2012). Hopefully we’ll have some actual gift items made up, and for sure the actual fabric for sale. We’re pretty thrilled about this. We’d love to hear what you think. Ideas anyone? Which one’s your favorite? Leave us a comment.
This new Pink Carnation line of fabrics is inspired by the four founders of Gamma Phi Beta Sorority: Helen, Frances, Adeline, and Mary. You can read about them here. We’ll talk more about what this means as we complete our designs.
August 12, 2011
What does a successful wellness communications program look like? We’ll visualize the growth of BP’s program here:
And here are some huge employee “participation” results:
During early 2010:
More than 25,000 BP America employees and retirees completed a Health Questionnaire. That’s a whopping piece of a health pie – more than 80% of eligible employees.
More than 10,000 made a Health Advisor call.
More than 21,000 enrolled in a new health option medical plan known as HealthPlus, where they must earn wellness points to remain in the plan.
By the end of 2010:
More than 92% of the HealthPlus participants earned 1000 wellness points. This is a new benchmark for the industry; outside consultants expected only around 60% would complete the 1000 point requirement in the first year.
90% of employees and spouses/domestic partners completed a Health Questionnaire and are enrolled in the HealthPlus medical option for 2011/2012 plan year.
BP is developing a culture of health. They have adopted programs that encourage everyone to become healthy. Can you influence behavioral changes in your employees? Going by the numbers, we’re heading for success.
Now, see more visual evidence up close:
August 12, 2011
How you doin’
Feelin’ better than ever
Makin’ it happen
Great 2 hear
Is that how we communicate these days? Kinda. It’s what’s in, immediate, real, and often a very efficient way of communication. So, when PRISM was asked to create a new wellness program for BP we decided to build the identity and dialog based on today’s instant way of communicating.
Becoming a healthier you. To communicate and visualize the program we created chat bubbles to hold casual sound bites that call attention to a myriad of wellness topics, as well as utilize real-world avatars: mini-self portraits of you and the community around you. The messages would be to-the-point, unique, not overwhelming, and health centered. They are surrounded in bright, healthy colors.
Becoming a healthier you was developed to educate employees and their families towards choosing a healthier lifestyle. Healthy employees and families equal more productivity, safer work and home environments, and a healthier work/life balance.
Healthy chit chat? Sounds simple. That’s what we hope you’d say. Behind the scenes it’s a lot more. It’s the strategy for a long-term wellness communications program, where BP is taking the initiative to invest in their employees and their families for life.