August 28, 2013
When partnering with you, we want to create a dialogue in which we can solve what’s important to you and take on the heavy lifting so that you can focus on other things.
We partnered with the Invesco in-house marketing team to help them take their design in a new direction. We challenge ourselves to stay brand-compliant while also designing unique covers with content that flows well.
With their Unit Trust guides, we presented a crisp look with a contemporary feel to convey the expertise Invesco possesses with an air of calm and clarity.
By presenting a moment in business owners’ everyday lives, the covers create a sense that even though they are surrounded by commerce, the focus is still on them. With this mood established, Invesco is able to convey that time-crunched business owners need to take the time to make a retirement plan.
These sales toolkits help advisors explain and sell defined contribution retirement plans to their customers. We utilized photography of pathways, hallways, and corridors with a modern and minimal quality in order to represent a forward trajectory.
At Invesco, the entire brand is based on the language of ascent – a system of diagonal, graphic planes that speak of growth and aspiration. When starting a project, we make sure that we’re speaking the language of your brand and keep the focus on what’s important to you.
July 24, 2013
When it comes to employee health care, communication is key. For National Employee Wellness Month this past June, thousands of employers and employees from around the nation were asked their opinion on workplace wellness. Results showed that while employees value wellness programs, only 51% of employees feel that they know how to participate in healthy lifestyle programs offered by their employers.
Companies like BP want to make sure that there is no miscommunication on how to improve employee fitness. In April 2013, BP introduced the BP Million Step Challenge, a wellness initiative that encourages BP employees and their families to walk one million steps by Dec. 15, 2013. Those who join the challenge receive a wireless activity tracker called a Fitbit, which tracks the steps the user takes as well as how many calories they have burned and the distance they have walked.
With the Million Step Challenge, BP is helping employees to make physical activity part of their everyday routine as well as encouraging them to participate in a healthy lifestyle as a community. Prism conveyed this sense of collective involvement in our design for the BP Million Step Challenge campaign.
The campaign design features a graphic pattern of walking people in BP colors. While the different colors represent the diversity and individuality of BP employees, the amount of graphic people in the design show BP’s collective participation in the Challenge.
With participation as simple as taking a walk, it’s easy for BP employees to get involved in the Million Step Challenge. Registration ends Aug. 31, 2013.
July 16, 2013
When it came time to introduce Baker Hughes employees to the new and enhanced WellWorks program, Prism wanted to present a fun, interactive piece for employees to follow. With the program in transition, we decided to guide employees through the steps they needed to take by means of a road map.
Here’s the road map to the changes. Click the image below to see where the road takes you.
The road map’s bright colors and clean look made for an easy, fun way to put important WellWorks information into the piece.
July 9, 2013
BP is continuing to inspire their employees to lead a healthier lifestyle through their Wellness Program, which aims to help employees maintain their health as well as improve their healthcare. As motivation, a 13-month calendar was mailed out to all employee homes with suggestions of how to boost their health in 2013. This year, the theme was “challenge yourself” to improve overall fitness.
In the past, Prism has worked on such themes as “Get around to it” and “I can“. As we moved into our third year of working on the calendar, we really asked ourselves what we could do differently this time. As BP challenged its employees to keep improving their wellness, we in turn challenged ourselves to step up our design with the 2013 calendar.
With communicating better wellness in mind, we decided to make the calendar more poster-like by elongating the page and adding a lot of visual variety to each month’s graphic. We wanted each page to really speak to employees by being educational while still presenting a unique look for each month. Just as BP employees’ hard work paid off with improved health, our hard work paid off with the Gold Communicator Award.
This challenge could not have been met without the team of Terry Teutsch and Susan Reeves plus our word guru Elizabeth Fordham and our awesome clients at BP.
Click image for larger size.