April 8, 2014
In BP’s second year, the Million Step Challenge encourages employees to reach a one-, two- and three-million step goal. As of July 2013, more than 20,000 BP employees, retirees, and their families signed up and are working towards their million steps. With employees leading increasingly busy lives BP needed a way to motivate employees to get on their feet. With this editorial in the BP ‘Benefiting You’ publication, PRISM visualized a few ideas for employees to take inspiration from.
By showing employees ideas, it’s easier to get their feet walking towards better wellness.
BP encourages Million Step Challenge participants to “go for an awesome life”. Employees receive a free Fitbit to count their steps. For every millions steps taken, employees are awarded points. In addition, BP was recently named the #1 Healthiest Employer in the Houston Area (companies with 5,000+ employees), by the HBJ.
January 3, 2014
For the Gamma Phi Beta Foundation’s annual report, the leadership was looking for something different as well as a design that could be updated for several years of reporting. For this 2011-2012 fiscal year, Prism sifted through the foundation’s key information and visualized it into a three-page infographic spread that featured the sorority’s tagline of ‘Connect. Impact. Shine.’ to define the storyline.
This non-profit story is written to capture successful results into three major areas:
- Giving: a highlight of how much money was awarded in philanthrophy grants, in leadership grants, and how many applicants received financial aid
- Actions: a celebration of the major donor contributions to the foundation
- Members: key facts about Gamma Phi Beta’s growing sisterhood and the number of active collegiate chapters as well as alumnae chapters
The infographic communicates highlights of the past fiscal year in a crisp, engaging way that makes a powerful impact.
August 28, 2013
When partnering with you, we want to create a dialogue in which we can solve what’s important to you and take on the heavy lifting so that you can focus on other things.
We partnered with the Invesco in-house marketing team to help them take their design in a new direction. We challenge ourselves to stay brand-compliant while also designing unique covers with content that flows well.
With their Unit Trust guides, we presented a crisp look with a contemporary feel to convey the expertise Invesco possesses with an air of calm and clarity.
By presenting a moment in business owners’ everyday lives, the covers create a sense that even though they are surrounded by commerce, the focus is still on them. With this mood established, Invesco is able to convey that time-crunched business owners need to take the time to make a retirement plan.
These sales toolkits help advisors explain and sell defined contribution retirement plans to their customers. We utilized photography of pathways, hallways, and corridors with a modern and minimal quality in order to represent a forward trajectory.
At Invesco, the entire brand is based on the language of ascent – a system of diagonal, graphic planes that speak of growth and aspiration. When starting a project, we make sure that we’re speaking the language of your brand and keep the focus on what’s important to you.
July 24, 2013
When it comes to employee health care, communication is key. For National Employee Wellness Month this past June, thousands of employers and employees from around the nation were asked their opinion on workplace wellness. Results showed that while employees value wellness programs, only 51% of employees feel that they know how to participate in healthy lifestyle programs offered by their employers.
Companies like BP want to make sure that there is no miscommunication on how to improve employee fitness. In April 2013, BP introduced the BP Million Step Challenge, a wellness initiative that encourages BP employees and their families to walk one million steps by Dec. 15, 2013. Those who join the challenge receive a wireless activity tracker called a Fitbit, which tracks the steps the user takes as well as how many calories they have burned and the distance they have walked.
With the Million Step Challenge, BP is helping employees to make physical activity part of their everyday routine as well as encouraging them to participate in a healthy lifestyle as a community. Prism conveyed this sense of collective involvement in our design for the BP Million Step Challenge campaign.
The campaign design features a graphic pattern of walking people in BP colors. While the different colors represent the diversity and individuality of BP employees, the amount of graphic people in the design show BP’s collective participation in the Challenge.
With participation as simple as taking a walk, it’s easy for BP employees to get involved in the Million Step Challenge. Registration ends Aug. 31, 2013.