May 22, 2013
What designer does not yearn for an opportunity to design a logo? When Prism was tasked to create an identity for a new apartment community in Atlanta Georgia, called Peachtree Dunwoody Place, I began brainstorming ways to graphically connect the apartments with a “peach tree”. I know, peach trees have been done over and over. However, I was determined to “contemporize” and “modernize” the logo to reflect the upscale, hip living available in the community. In addition to the “peach tree” variations, I also wanted to execute designs that were inspired by the modern design of the property.
The target market for this community is male and females between the ages of 25-35. Hey! that’s me, and the majority of my friends! (Now, my non-paid, officially unofficial, focus group.) Interesting enough, the females preferred the “tree” designs while the males preferred the abstract “modern” executions. Because of the positive feedback on all of the designs, Prism decided to present both directions to the client.
These are the five logos that Prism presented in digital form. After a few minor tweaks, the client selected the design shown first. On this one, I incorporated a faux bois pattern in the body of the trunk and designed organic orange circles to “suggest” peaches. The colors and font treatment are fun, young and hip. My friendly test group thought so too. Peachy.
March 13, 2012
We’re working on pattern designs for Gamma Phi Beta sorority members so they can celebrate their official flower – the pink carnation – in a new (fabric) way!
We plan to tweak and/or complete more patterns than pictured here. We think the fabrics could be used to make gift totes, tablecloths, to cover big Greek letters for recruitment, or whatever members can dream up.
Our goal is to have several ready this summer (June 2012). Hopefully we’ll have some actual gift items made up, and for sure the actual fabric for sale. We’re pretty thrilled about this. We’d love to hear what you think. Ideas anyone? Which one’s your favorite? Leave us a comment.
This new Pink Carnation line of fabrics is inspired by the four founders of Gamma Phi Beta Sorority: Helen, Frances, Adeline, and Mary. You can read about them here. We’ll talk more about what this means as we complete our designs.
August 12, 2011
What does a successful wellness communications program look like? We’ll visualize the growth of BP’s program here:
And here are some huge employee “participation” results:
During early 2010:
More than 25,000 BP America employees and retirees completed a Health Questionnaire. That’s a whopping piece of a health pie – more than 80% of eligible employees.
More than 10,000 made a Health Advisor call.
More than 21,000 enrolled in a new health option medical plan known as HealthPlus, where they must earn wellness points to remain in the plan.
By the end of 2010:
More than 92% of the HealthPlus participants earned 1000 wellness points. This is a new benchmark for the industry; outside consultants expected only around 60% would complete the 1000 point requirement in the first year.
90% of employees and spouses/domestic partners completed a Health Questionnaire and are enrolled in the HealthPlus medical option for 2011/2012 plan year.
BP is developing a culture of health. They have adopted programs that encourage everyone to become healthy. Can you influence behavioral changes in your employees? Going by the numbers, we’re heading for success.
Now, see more visual evidence up close: